Magellan GPS Partners with Searchandise Commerce for Holiday Promotion

Searchandise boosts product visibility amid highly competitive GPS market

Beverly, Mass. - December 14, 2010

Searchandise Commerce, a retail search network that combines the pay-for-performance tactics of search marketing with in-store merchandising practices, and Magellan GPS, a leading provider of navigation devices, have announced a holiday 2010 partnership. The campaign will focus on elevating the prominence and presence of several AutoNav and Outdoor GPS products across a network of leading retail websites.

Building on great success from their 2009 holiday campaign with Searchandise Commerce, Magellan is once again embarking on an initiative to build awareness and convert sales for specific outdoor and auto navigation GPS devices. “Google AdWords, ad banners and editorial reviews weren’t and aren’t enough,” said Michael Williams, Director of Marketing, Magellan. “All other options required us to pay upfront and we really preferred a pay for performance option.” This year the company faces similar challenges – positioning products ahead of others in the highly competitive GPS market.

The Pew Internet Project, in their recent Online Product Research reported that 1 in 5 American adults is online daily looking for product information. With the advances in eCommerce technology and more importantly, a savvier consumer base, creating greater visibility for your brand within retail site search results is a critical merchandising step. Working with Searchandise Commerce enables manufacturers and agencies to apply cost-per-click bids to elevate a product’s position within a search list, or any merchandising zone where products are presented. When consumers conduct product searches, or browse on a retailer’s website, Searchandise Commerce is integrated transparently within the search algorithm.

“Consumers are increasingly going to retail websites to research products whether they purchase online or in-store. Until now, manufacturers have not had access to affect their placement on retail website search results,” said John Federman, president and CEO, Searchandise Commerce. “Research shows that consumers are inclined to click on prime virtual shelf space, and manufacturers need to ensure their dominance at point of purchase. We offer a unique opportunity to boost product visibility that manufacturers and agencies can easily implement now, during the holidays and beyond.”

“The 2009 campaign exceeded our expectations – even selling through one of the products promoted – and we are anxious to see the results of the 2010 campaign given the Searchandise retail network has grown tremendously in the past year,” said Williams. “The fourth quarter is such a critical time for businesses, and adding Searchandise Commerce to your program is a simple solution to increase product position without an upfront cost.”

Click here to download the 2009 holiday season case study.

Searchandise Commerce is a retail search network that combines the pay-for-performance tactics of search marketing with in-store merchandising practices. Product marketers leverage cost-per-click bids to enhance product position within search listings across a network of retail sites, similar to purchasing premium shelf space and displays in the brick-and-mortar world. Retailers benefit by monetizing those search listings, generating an incremental revenue stream without disruption to the consumer experience. For more information please visit us at searchandise.net or on our blog, Position Matters, or call 978-712-4554.