Hitlist by Searchandise Commerce Named as Finalist for the 2010 MITX Technology Awards

Seventh Annual MITX Technology Awards Recognize Outstanding Technology Advancements

Cambridge, Mass. - May 3, 2010

Searchandise Commerce, the first online media network for product manufacturers and their retail channel partners, was named a finalist in the 7th Annual MITX Technology Awards today. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country's premier Internet business and marketing association.

Searchandise Commerce provides an innovative service combining the efficiency of paid search with traditional, in-store merchandising practices. HitList, the company's first-of-its-kind solution, enables retailers to monetize all areas of their Web sites so as consumers research products, they receive an immediate, incremental and scalable revenue stream. For manufacturers and their ad agencies, HitList offers an innovative and proactive means of affecting product visibility across a network of retail sites with the placement of cost-per-click bids.

"In the past year, we've been focused on growing our network, providing value for our advertising base and developing a solution that can scale with the demands of today's retailers and product marketers," said John Federman, president and CEO, Searchandise Commerce. "MITX's nomination of HitList, for the second year within the competitive online advertising category, further validates the time, effort and innovation we bring to the market."

"Being named a finalist in the MITX Technology Awards is an important achievement," said Kiki Mills, president of MITX. "This recognition translates into increased exposure with media, industry analysts and investors, and provides them a higher profile in their industry. We congratulate all of the finalists on their achievement and wish them luck in the competition."

Finalists represent the spectrum of innovation in New England's technology sector, demonstrated by eleven categories at this year's awards, which include: Analytics and Business Intelligence, Cloud Computing, Devices, E-Commerce/Alternative Retail, Marketing/Customer Relationship Technologies, Mobile Application, Mobile Infrastructure, Online Advertising, Rich Media, Social Media, and Technology Enablers.

Searchandise Commerce will be recognized with the other finalists in the category of Online Advertising at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Boston Marriott Copley Place on Wednesday, June 2, 2010.

In addition to being selected as a finalist for their category, finalists are eligible for a 'Best of' award and for a 'Promise' award, which recognizes start-up companies whose emerging technology solutions show promise to make a significant business impact.

The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, DLA Piper, LEWIS PR and PricewaterhouseCoopers. Creative partners include: Corey Machanic, Height&Hands, massAV, and PJ Moore: Brand Design & Strategy.

About Searchandise Commerce
Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners. The company offers an innovative service combining paid online search tactics with in-store merchandising practices for eCommerce. CommerceNet, the company's network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise and monetize their online retail efforts through HitList. At both ends of the spectrum, Searchandise Commerce's services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at searchandise.net or call 978.712.4554.

About MITX
The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.