Account Manager
Based in Beverly, MA
Searchandise Commerce is a first-to-market online media network for product manufacturers, their agencies and their retail channel partners. The company combines the concepts of in-store merchandising where products vie for premium position, with the ROI and cost-per-click bidding of paid search and applies it to the Web.
Position Overview:
The primary focus of the Account Manager is to implement and manage campaigns, deliver exceptional service, build strong customer relationships and grow accounts. To do this you will leverage an understanding of paid search tactics and the best practices of merchandising to consultatively sell Searchandise’s unique offering in a virtually untapped corner of the search market. Collaborate with Sales Team, Operations, Manufacturing Brand Managers, and their ad agency representatives to launch and optimize online search campaigns.
Key Responsibilities:
- Understand customer brands, sales objectives, marketing spend/budget and competitors; consultatively sell/upsell accounts, obtain insertion orders and expand the reach of online search campaigns
- Continually optimize online search campaign performance by analyzing and monitoring campaign delivery, ROI and position
- Establish strong customer relationships based on service delivery, search expertise, integrity, trustworthiness, and rapport
- Communicate client-reporting requirements and provide full campaign accountability; generate and deliver customer analytics
- Serve as point of contact for problem escalation; demonstrate exceptional customer interaction skills - from senior management to operations teams
- Work collaboratively with Sales Team and customer resources during service implementations and ensure the transition from prospect to long-term customer
To Qualify: