Search Start Ups: A new crop to watch
Posted on Tue, Nov 29, 2011
With much of the discussion about search revolving around the notion of encrypted searches, there have been some other noteworthy new entries to the market, as well as new features available:
Loku: This local search site helps searchers find news, events, deals and other relevant information specific to a local area. Using natural language search, Loku lets searchers look for relevant results in a number of categories ranging from "eats" to "culture." Its differentiator from other local search solutions is that rather than presenting information hierarchically, Loku synthesizes information for easier consumption. The engine uses Twitter data to compile how people are talking about venues, and categorizes that feedback by keyword.
WireDoo: Started by the former rapper MC Hammer of "Can't Touch This" fame, WireDoo is working on a deep search engine positioned to take on Google and Bing. The premise is based on relationship-driven searches which leverage relevance and related information to provide the searcher a package of results for each query. As an example, if a searcher runs a query on a particular zip code, the results will yield listings on the area, but also on related content which might include schools in the area, homes, and local attractions.
Simpli.fi: As an enhancement to their demand side platform, Simpli.fi is now offering instant search retargeting. The feature enables marketers to target searchers as soon as they land on the page selected from the search results with which they've been presented. As a complement to their offering, instant search allows the company to deliver keyword-informed display ads, a true mix of search and display effectiveness, and it enables marketers to retarget within minutes of the initial search.
Marchex: They've introduced Marchex Free411, a first of its kind mobile application that integrates voice, automated directory assistance, text and mobile web search into a single application. Some of the features include on-touch calling from search results, maps and GPS capabilities, the ability to share search results across multiple channels and social networks. The application is designed to provide maximum value and information for searchers however they prefer to receive and share that information.
And finally, for a little search humor, using Chrome or Firefox, type "do a barrel roll" - minus the quotation marks, into your browser and see what happens!
For more on search innovation, click here.