Inevitable Top 10 List of Digital Media and Retail Lists
Posted on Thu, Dec 01, 2011
It's that time of year again. Everyone has their top 10 lists, the top search terms of the year, top earners, top trends, so why not the top 10 top 10 lists?
1. We start with the National Retail Foundation and their BIG Blog post on the Top 10 Holiday Trends for 2011. The list includes all of our favorites from the year - the proliferation of apps, the meteoric rise of the smartphone, retail growth despite economic woes. It also includes some sound advice for retailers - manage inventory to avoid the woes on a few years ago, remember the multichannel customer and demonstrate the versatility of your merchandise.
2. Five of the top sales and traffic days occur the week before Christmas, which historically accounts for 1/3 of all holiday sales. ShopperTrak tells us which other days make up the list of top 10 busiest shopping days:
- Friday, November 25 (Black Friday)
- Saturday, December 17 (Super Saturday)
- Friday, December 23 (Father's Day)
- Monday, December 26
- Thursday, December 22
- Saturday November 26 (Black Saturday)
- Sunday, December 18
- Saturday, December 10
- Monday, December 19
- Saturday, December 3
3. IBM reported on the top 10 Cyber Monday trends:
- Online sales were up 33.0% over Cyber Monday 2010, with the average order value up from $193.24 to $198.26 for an increase of 2.6%.
- Online shopping momentum hit its highest peak at 11:05am PST/2:05pm EST. Consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
- 10.8% of people used a mobile device to visit a retailer's site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010.
- See the rest of the trends here.
4. What are the top 10 consumer electronics products desired by 6 - 12 year olds? Nielsen reports that number one on the wish list is the iPad with 44% of the sample hoping to acquire one in the next six months. Following the iPad - 30% want the iPod Touch, 27% want the iPhone, 25% want a computer, the same percentage desire a Nintendo 3DS or a tablet computer and rounding out the top 10 are the Kinect for Xbox 360, Nintento DS, DSLite or DSi and a television.
5. David Berkowitz, Senior Director of Emerging Media & Innovation for 360i, predicts the top 10 mobile and social trends for 2012. Included in the 10: social fashion, interactive TV, NFC (near field communications) and augmented reality. For the full list, check out his Marketers Studio blog.
6. The folks at iMedia Connection came up with the list of top 12 (okay, it's over our top 10 limit, but a good list is a good list) mobile apps, the ideal holiday gift for your inner circle:
- AmpKit for iOS
- All-in Fitness for iOS
- Sleep Cycle for iOS
- Tweetbot for iOS
- Gilt on the Go for iOS
- Curbside Cuisine for WP7
- Tasker for Android
- Airbnb for iOS
- Free-Time for iOS
- Tozzle for iOS
- Zinio for Android Tablet
- Scrabble for iPad
7. The E-tailing Group just released a new report "The Connected Consumer." The survey asked shoppers what online marketing tools helped to influence their decisions:
- Search results listings (43%)
- Search results showing local availability (37%)
- E-mails from retailers for which consumers have opted in (34%)
- Ratings and reviews from friends and family (32%)
- Group buying (i.e., Groupon, Living Social) (30%)
- Display advertising for products previously viewed online (23%)
- Mobile apps (19%)
- Facebook (17%)
- Text messages from favorite merchants (13%)
- Twitter (11%)
8. Every year, all of the search engines report on the top search terms of the year. This year, Bing says Justin Bieber is the #1 musician searched for, Maria Sharapova leads in sports, and the Casey Anthony trial was the most sought after news event. So what about consumer electronics?
- Xbox
- Kindle
- Playstation
- iPhone 5
- iPad
- Wii
- iPad 2
- Nook
- Windows Phone 7
- Macbook Pro
9. You can't have a top 10 list without looking at what's happening in mobile, lately it's just everywhere! Gartner has been keeping tabs on the space, and their analyst, Nick Jones, provides a look at the Top 10 mobile and wireless technologies to keep your eyes between today and 2015.
- HTML5
- NFC and “touch to act” applications such as payment
- Platform independent AD tools
- Location and context — indoor and outdoor
- Bluetooth 4
- 802.11ac
- M2M — cellular and Wi-Fi
- Augmented reality
- Multiplatform MDM
- LTE
10. Ever wonder what the top 10 Position Matters blogs have been?