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Searchandise Commerce President and CEO, John Federman, Presenting at OnMedia NYC Conference

Federman's presentation is part of the Next Generation Search CEO Showcase

Beverly, Mass. - February 1, 2010

Searchandise Commerce, the first online media network for product manufacturers and their retail channel partners, today announced John Federman, president and CEO, was selected to present at the OnMedia NYC conference on February 2. The event, which runs February 1-3, features presentations and high-level conversations about the marketing, branding and advertising industries from cutting-edge technology CEOs. Approximately 700 technology, media and advertising CEOs, business development officers, media buyers, venture-capital investors and journalists will be in attendance.

Drawing on the emerging dynamic of product research moving online, regardless if the final purchase is made online or in-store, Federman's presentation titled "Online Product Research Drives Commerce" looks at how paid search tactics can be applied to product placement strategies to capture maximum consumer attention. His presentation is part of the Next Generation Search CEO Showcase.

Presentation Details:

  • Who: John Federman, president and CEO, Searchandise Commerce
  • What: "Online Product Research Drives Commerce"
  • Where: Ballroom 2, Mandarin Oriental Hotel, 80 Columbus Circle at 60th Street, New York, New York
  • When: February 2 at 2:45 p.m. EST

"This event provides a forum to shed light on one of the most exciting emerging areas in the search industry - how to leverage position across leading sites to better engage consumers," said Federman. "As search and consumer researching and buying behaviors change, it's critical that manufacturers and retailers evolve as well."

For media interviews, please contact Stacy Pelletier at media@searchandise.net or via phone at 978.338.4298.

About Searchandise Commerce
Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners. The company offers an innovative service combining paid online search tactics with in-store merchandising practices for eCommerce. CommerceNet, the company's network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise and monetize their online retail efforts through HitList. At both ends of the spectrum, Searchandise Commerce's services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at searchandise.net or call 978.712.4554.