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John Federman, President and CEO of Searchandise Commerce, Presenting at Search Engine Strategies

Federman joins leading search marketing executives on panel entitled “Beyond the Click: What Shoppers Need Now”

Beverly, Mass. - August 12, 2010

Searchandise Commerce, today announced John Federman, president and CEO, will be presenting at Search Engine Strategies San Francisco on Wednesday, August 18. The event, which runs August 16-19, will cover a number of search related topics including Search Marketing, keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability, in addition to hosting high-level strategy sessions, keynotes, an exposition floor with 100+ companies, networking events, and more.

Federman will join executives from Google, Acquisio, and Become, Inc. in a panel discussion entitled “Beyond the Click: What Shoppers Need Now” moderated by Bryan Eisenberg. The panel will address how top retailers are bridging the off-site/on-site search gap and applying the latest in website technology and cloud-based services to change the conversion game."

Presentation Details:

  • Who: John Federman, president and CEO, Searchandise Commerce
  • What: "Beyond the Click: What Shoppers Need Now”
  • Where: Moscone West, 4th St & Howard St, San Francisco, CA
  • When: August 18, 5:00-6:00 p.m. PST

"As site search becomes more robust, it enhances the customer experience, making retail sites one of the first places buyers turn when making purchase decisions,” said John Federman, president and CEO of Searchandise Commerce. "I look forward to discussing the value and the ways retail on-site search mirrors search engine marketing. In both, attaining top position in search results is key to winning a higher share of clicks and sales."

For media interviews, please contact Stacy Pelletier at media@searchandise.net or via phone at 978.338.4298.

About Searchandise Commerce
Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners. The company offers an innovative service combining paid online search tactics with in-store merchandising practices for eCommerce. CommerceNet, the company's network of retail sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise and monetize their online retail efforts through HitList. At both ends of the spectrum, Searchandise Commerce's services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at searchandise.net, on Twitter @searchandise, on our blog or call 978.712.4554.