The Value of Retail Search and Position | a Searchandise Research Report

According to leading researchers, no activity occupies more of shoppers' time online than search. Search engines play a pivotal role in the shopping process, directing shoppers where to find products, and retail websites have emerged as a leading source for a bevy of product details. As site search on retail websites becomes more robust, it plays an increasing and complementary role in the way shoppers make informed product selection decisions.

This report, conducted by comScore and co-sponsored by Searchandise Commerce and iProspect, will inform you:

which information sources shoppers employ and what needs they satisfy in the purchase process
how search engines and retail site search work together
how to define premium position within site search results
what is the value and perception of premium position within site search

The research provides insight into the behavior of shoppers, along with some real lessons for retailers and product marketers on how to better capture the interest and attention of those shoppers, but also provide them with a better online shopping experience.

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