Learn How to Take Advantage of an Emerging Market, Retail Media, at FutureM
Panelists will discuss the emergence of retail sites as a media play
Beverly, Mass. - September 7, 2011
At next week’s Future M conference, Searchandise Commerce will be hosting a panel entitled “It’s Not Your Father’s Media Company- The Shifting Definition of Media” . The session is geared toward exposing and leveraging an emerging player in the media world, the retail site. Retail Media is a growing market that allows retailers to monetize the media value of their sites functioning as true publishers, while creating an opportunity for brands to make their products stand out.
- The panel offers retailers a demonstration of an innovative, cost effective means of generating a significant and incremental revenue stream by monetizing their sites
- The panel offers brands a glimpse of new, impactful ways to elevate product prominence while consumers are researching, comparing and purchasing
- The panel offers agencies a selection of innovative solutions to benefit current and future clients.
The panel will showcase how a leading retailer evaluated numerous site monetization solutions while leveraging previous investment. The goal was to create a robust and profitable site, while creating new advertising opportunities for their suppliers. The retailer engaged thought leaders in the space, panelists Searchandise Commerce for paid search; Triad Retail Media for brand showcases; and Endeca, for on-site search as a foundation to the project.
“Online consumers are demanding more robust and actionable content from retailers, and retailers have responded. As such, retail sites have emerged as the first stop on the path to purchase, and we’ve been witness to the recognition by suppliers, agencies and retailers that they are truly media properties,” said John Federman, president and CEO, Searchandise Commerce.
To learn more about the opportunity that is retail media, please join us for the panel.
Location: Hill Holiday 53 State St. Boston, MA
Date: Wednesday September 14, 2011
Twitter Hashtag: #FutureMedia
Panelists: Moderator- Sarah Fay, Digital Media Expert
- Dustin Humphreys, Director of Digital Strategy and Operations, CVS
- John Andrews, VP of Marketing and Product Management, eBusiness at Endeca
- Tim Bryan, SVP and General Manager, Triad Retail Media
- John Federman, CEO, Searchandise Commerce
About Searchandise Commerce
Searchandise Commerce is a retail search media network that combines the pay-for-performance tactics of search marketing with in-store merchandising practices. Product marketers leverage cost-per-click bids to enhance product position within search listings across a network of retail sites, similar to purchasing premium shelf space in the brick-and-mortar world. Retailers benefit by monetizing those search listings, generating an incremental revenue stream without disruption to the consumer experience. For more information please visit us at searchandise.net or on our blog, Position Matters, or call 978.712.4554.
About FutureM
MITX's FutureM is an intellectual marketing mash-up: a five-day long offering of events, discussions and parties throughout the Greater Boston area. FutureM brings the community together to contemplate and celebrate the future of marketing, and Massachusetts' role in helping to realize it. Community enabled, multi-format and multi-location, it has become the national showcase for the leading marketing thinkers and doers. From the MITX Opening Night Kick-Off on September 12th to the closing ceremonies at the end of the week, marketing and technology practitioners from around the world will come together to discover what's new and debate what's next in marketing. Learn more at FutureM.