Searchandise Commerce Chosen as a Featured Exhibitor at the Shopper Marketing Expo

BEVERLY, MA – September 22, 2011 – Searchandise Commerce, provider of site monetization and retail search media solutions, has been chosen as a Featured Exhibitor at the Shopper Marketing Expo, hosted by the Path to Purchase Institute (formerly In-Store Marketing Institute). Searchandise was selected as a Featured Exhibitor by a jury of seasoned brand marketers, retailers and the editors of Shopper Marketing magazine. All of the featured exhibitors bring forward thinking ideas and technology to the future of the shopper marketing industry.

The Shopper Marketing Expo examines the changing path to purchase and the many ways to reach and influence shoppers - online and offline.  Searchandise will be demonstrating how proven shopper marketing practices from in-store lend themselves to the digital store and virtual shelf.  Searchandise will be presenting our latest white paper, Online Merchandising Hits Its Stride:  Advertisers Benefit from True Pay-for-Performance. The paper illustrates how marketers can transform in-store merchandising practices - the concept of vying for the best position, the most prominent shelf space in-store, and apply it to retail websites for maximum visibility, shopper engagement and ROI. 

Searchandise will be in booth number 628 at the Shopper Marketing Expo. Searchandise is excited to educate marketers on the ability to proactively place products in premium positions on digital shelves, enabling brands to boost visibility and engage shoppers earlier in the path to purchase. 

About Searchandise Commerce

Searchandise Commerce is a retail search media network that combines the pay-for-performance tactics of search marketing with in-store merchandising practices. Product marketers leverage cost-per-click bids to enhance product position within search listings across a network of retail sites, similar to purchasing premium shelf space in the brick-and-mortar world. Retailers benefit by monetizing those search listings, generating an incremental revenue stream without disruption to the consumer experience. For more information please visit us at searchandise.net or on our blog, Position Matters, or call 978.712.4554.